SMALL BUSINESS blog
Blog Writer , Content Marketing , Content Writer , Marketing Consultant , SEO Consultant , Small Business , Social Media Consultant , Web Content , Web Marketing
As a small business owner, you can expect a lot of marketing challenges as you try to build and manage your company’s day-to-day operations. In fact, many business owners are overwhelmed these days, considering the need for the company to thrive effectively online. Indeed, there’s a need to respond to the challenge of web marketing. As a small business owner, it is important to consider how you will implement a good web marketing strategy.
If you are thinking of getting some help in the area of web marketing, you can actually delegate certain web marketing tasks to a marketing project coordinator.
Did you know that you can hire a Marketing Consultant who can act as your marketing project manager to help you accomplish your web marketing goals?
Here are 3 of the web marketing tasks you can delegate:
1. Search Engine Optimization (SEO)
Is your web site search engine-friendly? Can your target customers find your web site when they use key words on search engines? Your marketing consultant can help you analyze your current web site performance as well as your competitors’ performance; and recommend practical solutions so that your web site can achieve better rankings on certain targeted key words.
2. Web Content Management/Blog Management/Website Updating
A marketing consultant can help you with your web content management needs, including creating a blog and publishing web content and blog posts. You can have a marketing consultant research for blog topics that would be interesting for your target customers. Your marketing coordinator can write articles or blog posts on your behalf. The blog post can also come with matching graphic or images.
Also, if you do not have an editorial calendar, you can also ask your marketing coordinator to create and manage a web editorial calendar for you.
3. Social Media Management
Is your company visible on the Twitter space? How about on Facebook? Do you want to create your profile and participate in the social network but don’t have the time to manage actively? Your marketing consultant can help you with your social media requirements. Don’t be left behind. Let your company engage with your customers. Connect via social media.
Finally, when you work with a marketing consultant and delegate the three foremost web marketing tasks, you can effectively focus on other important aspects of your business.